The Visual Strategy Session

For each client I set aside two weeks to tailor and refine your Visual Strategy deliverables — starting with a 75-minute call where we dive deep into your brand, followed by a mid-process preview to make sure we’re headed in the right direction before anything is finalized. The goal throughout is consistency: a clear, cohesive direction your audience recognizes and trusts, no matter where they encounter your brand. No matter where you are in developing your brand message…I am here to help you better navigate and illustrate your brand in the best possible light, building trust with every decision that shapes how your brand is seen.

  • In our call together, we’ll cover:

        •    Your brand story and who it’s really for

        •    Aesthetic, atmosphere, and the feeling you want your brand to evoke

        •    Color story — your existing palette, or where it could evolve

        •    Light and mood — how your brand should feel in a photo

        •    Signature visual motifs unique to your brand

        •    Tone alignment between your voice and your visuals

        •    Product or service details worth highlighting

        •    A repeatable shot list built around what performs best for you

        •    How people are represented in your brand, if applicable

        •    Your roadmap toward a future Brand Refinement Session

    You’ll receive a custom Brand Vision Guide: a polished, easy-to-reference PDF overview plus a Brand Vision Companion — a Word document with the full thinking behind each recommendation — along with a Pre-Post Consistency Checklist you can use to gut-check any caption, email, or post against your brand going forward. You will also receive a mood board and a Visual Presence Guide to help style any face of your brand.

    All of it is yours to keep and use however you choose.

    There’s no template here. Every Brand Vision Guide is built entirely around your brand and your goals.

    Visual Strategy Session clients also get first access to book a Brand Refinement Session before it opens to the public.

    Best for: brands who want clarity and direction first — whether you’re preparing to shoot soon, already have photos but need more consistency, or you’re just starting to define your visual identity.

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    Pricing: $950, due in full at booking.

    Provided upon inquiry for full details.

“You take the time to understand who you’re working with and what the story is for your clients. You understand the why, you understand the meaning behind it — and it allows you to tell their story because you’ve heard it and understand it.”

— Madeline, Naked Fig Soap

The Brand Refinement Session

For each client I set aside a whole month to plan, collaborate and envision your brand accurately and with intention. No matter where you are in developing your brand message…I am here to help you better navigate and illustrate your brand in the best possible light.

  • The Brand Refinement Session

    A comprehensive session that expands beyond core imagery to include in-use or in-practice moments and deeper visual storytelling. This is ideal for brands that want to show what it actually feels like to experience what they offer — product, service, or a combination — while maintaining a clean, intentional aesthetic.

    You’ll receive a style guide for each person being used, a creative plan for each day of shooting, a well-rounded gallery of fully edited images, intentionally balanced across offering, experience, and detail moments to support long-term use across platforms.

    This option could include multiple days of shooting, up to 3 depending on the scope/add ons.

    Best for: established brands, launches, or those seeking the most complete visual foundation.

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    Starting Price: $3,000

    Provided upon inquiry for full details.

    Add-Ons

    Customize your session with any of the following:

    • Models— expand your cast to bring more life and variety to your visuals

    • Extra Clothing Change — add another look to increase the range of your final gallery

    • Rush Edit Turnaround — receive your fully edited gallery sooner, prioritized in the editing queue

    ‍ ‍ - Founders or service provider session for professional shots.

    ‍ Pricing for add-ons provided upon inquiry.

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